Betway
Creating a system that works across markets.
The first step was to explore how the new visual direction could work across different types of content and markets.
I developed different concepts, layouts and prototypes to test the new look and make sure it could work in real campaigns.
The system was then developed to be easily used by creative teams in London, Cape Town, the US and Mexico, giving them the tools to create content while keeping the Betway brand consistent.
A new visual direction for Betway
Betway started a global brand refresh across its Sports, Casino and Live Casino products.
The goal was to create a fresh and more consistent visual style, while making the creative process faster and easier to manage across different markets.
The project focused on building a flexible system of templates, guidelines and creative tools that could be used by teams around the world.
Visual Storytelling
Creating the right image library
As part of the rebrand, I worked on the creative direction for a global photoshoot to build a new library of sports imagery.
The shoot was planned to create a wide range of assets that could be used across different campaigns and markets, while also following the necessary compliance requirements for sports content.
The final images were edited and prepared to work across multiple formats, giving the creative teams more flexibility when producing new campaigns.