BSBI Rebranding

A design guide explaining the use of shapes in branding, featuring three blue-colored organic shapes with varying shades, labeled as 'Mode: Normal Opacity: 80%', and descriptive text about the application and styling guidelines for these shapes.

Brand guidelines.

We set material layouts with typography, spacing, and sizing all called out. We also gave them examples of how the typography and layout could work on social media graphics. Easy guidelines that make creating content a cinch.

Three digital banners promoting an undergraduate program for BSBI, featuring young women students in classroom settings, with text about gaining global reach and launching careers.
Infographic outlining reasons to study at BSBI, career services offered, visa procedures, and agent services, with icons representing each category.
Collection of six posters: two on privacy policy, one on graduation day, one on study space, one on student identity card, one on finding a job, and one on opportunities, with colorful designs and photos of students.

We chose Neuzeit Grotesk

This is a non-serif round font which we chose to provide a completely different look and feel to the brand , something which appears to be more modern and which compliments the illustration technique we will be using across the brand. This will create a look which is more aligned with our new style.

Typography sample sheet displaying font families, including Neuezit Grotesk in bold, regular, and light weights, and Muli in bold and regular, with alphabet samples, and headers from H1 to H4 showing font styles.

BSBI’s brand ethos:

Before moving into production, I developed the project and prepared it for a Kickstarter campaign.

This required translating the creative concept into a complete presentation — from the product and visual communication to campaign assets and promotional content.

A series of colored folders or binders labeled 'BSSB' with the full text 'Benilde School of Business and Bouldin' underneath each label. The folders are arranged in a row with colors from left to right: dark blue, light blue, very light blue, yellow-orange, yellow, coral red, light pink, dark gray, and navy blue.

Refreshing our material

The principal idea behind the rebrand was to create a new concept, something that appears to be fresh and inspiring, which reflects the aspirations of our audience, who are younger adults, but also to reflect the essence of the location of our school based in Berlin – arguably Europe’s capital. We updated our colour palate to allow more flexibility when it comes to our designs and also to improve the overall print quality, increasing the saturation level and richness and making the documents appear more vibrant!

Open magazine featuring a cityscape with historic buildings and a prominent church steeple on a sunny day.
A waterfront park with people sitting on benches and walking, next to a river, with an urban skyline including a modern high-rise building in the background.
Busy city street with yellow tram, pedestrians, shops, and buildings under cloudy sky. Overlaid blue circle with white text about business partnerships.
A bustling outdoor scene at an amusement park or fair in Berlin, featuring a vintage carousel, a nearby clock with rotating dials, and a crowd of people walking and biking.
Brochure for Global MBA program with a colorful illustration of people around a large lightbulb.
Tri-fold brochure for MA in Finance and Investments program featuring graphics of a person analyzing financial data and upward trending charts.
Black and white magazine cover featuring a headshot of Fritz Trott, smiling. The magazine is titled "PIONEER" with subtitle "THE SPECIAL LAUNCH ISSUE" and includes articles on gender, social justice, and youth leadership.

Pioneer magazine

Pioneer is a biannual magazine dedicated to BSBI students providing them with a platform for self-expression and greater interconnectivity. The active participation of students through their story ideas, blogs and letters to the editors is highly valued, encouraged and appreciated.

I had the pleasure and privilege to create from the scratch the very first issue, to provide a conceptual magazine where both students and the professional could enjoy the journey, reading and discovering PIONEER.

See it online here

Open magazine displaying featured contributors, editorial team, contact info, a word from the editor, and a table of contents including sections on lectures, entrepreneurship, education, and lifestyle.
Open magazine spread featuring colorful artistic illustrations of Berlin landmarks, with overlaid large black text reading 'Ich bin ein Berliner'.
Open magazine featuring an interview with Markus Beckedahl, founder of republica, with a black-and-white profile photo of the interviewee on a two-page spread.
Open magazine displaying a photo of a woman with blonde hair holding a cloud, with the title "Writer's corner" in orange text on the left page and a paragraph titled "The beginning of it!" on the right page.