BSBI Rebranding
BSBI is on a mission to change the world of higher education and the way in which we promote our courses. The school offers foundation, BA, MA and DA programmes, all of which are flexible for those interested in potentially taking their career to the next level. About a year after starting BSBI, the school realised and quickly came to the conclusion that they needed a more elevated brand identity. We became increasingly hooked on the product and purpose of the company from day one.
For more information on BSBI visit Instagram, YouTube and Facebook.
We chose Neuzeit Grotesk
This is a non-serif round font which we chose to provide a completely different look and feel to the brand , something which appears to be more modern and which compliments the illustration technique we will be using across the brand. This will create a look which is more aligned with our new style.
BSBI’s brand ethos:
We’re a brand passionate about innovation:
We’re steeped in the culture of business education. We care about relationships and building a positive, engaging community. We don’t just know the business, we love the business of innovation. We crave shared experiences.
We champion substance and style:
Our content and curated experiences reflect our esteem for style, design and the unique culture of education. We’re not the person who just drives a car for function, or picks a shirt because it’s sensible. We want our members to feel inspired by the way they experience our brand, from the design of our newsletter to the vibe of our campus.
Brand guidelines
We set material layouts with typography, spacing, and sizing all called out. We also gave them examples of how the typography and layout could work on social media graphics. Easy guidelines that make creating content a cinch.
Refreshing our material
The principal idea behind the rebrand was to create a new concept, something that appears to be fresh and inspiring, which reflects the aspirations of our audience, who are younger adults, but also to reflect the essence of the location of our school based in Berlin – arguably Europe’s capital. We updated our colour palate to allow more flexibility when it comes to our designs and also to improve the overall print quality, increasing the saturation level and richness and making the documents appear more vibrant!
Pioneer magazine
Pioneer is a biannual magazine dedicated to BSBI students providing them with a platform for self-expression and greater interconnectivity. The active participation of students through their story ideas, blogs and letters to the editors is highly valued, encouraged and appreciated.
I had the pleasure and privilege to create from the scratch the very first issue, to provide a conceptual magazine where both students and the professional could enjoy the journey, reading and discovering PIONEER.
See it online here
